Since the very beginning of its development, Univerexport was concentrated on its own production plants, which can in certain way be considered the origin or the forerunner of the present trademark.

Work on the development of the trademark was begun long ago, but the selection of the name, design, packaging and business associates was carried out thoroughly and analytically. Special attention was paid to the quality of the products under the name of Baš Baš, as well as to the quality control and provision of guarantees that all products emerged on the market under the name of Baš Baš are of exceptional quality.

The Baš Baš products are of the same or better quality in comparison with the best-selling product of the corresponding product group, and have more affordable prices.

The Baš Baš trademark is sold through the retail channels of Univerexport and the subsidiary company Trgopromet.

The most important thing is meeting the consumer needs with the quality of Baš Baš products, with a possibility of saving up due to the lower price category.